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Shop now: ASOS Made In Kenya Ruffled Cami Dress for £33 from ASOS Based in Hackney, East London, this denim brand’s ethos is to surpass seasonal trends by creating denim garments that withstand the test of time (think ‘buy less buy better’).I AND ME collaborates with mills from all over the world, most commonly from Japan, on limited runs of unique denim casts and colours.
H&M’s Conscious collection uses recycled products, and is so popular it almost always sells out within a few days.
ASOS have partnered with REMO [the REcycle MOvement] to do this – and will be sharing info about where and how the denim was recycled for each pair of jeans on the product’s QR labels (including the percentage of recycled content amount of water saved etc).
ASOS are committed to 100% sustainable cotton by 2025.
Thanks to sustainable production techniques, they aim to reduce the waste of water and bring the use of chemicals down to a minimum.
Shop now: Muriel denim skirt for £92 from Kings of Indigo Primark has announced the launch of its first sustainable cotton products – women’s pyjamas – using cotton purchased directly from female farmers participating in its Sustainable Cotton Programme (so far 6,0000 farmers have received training).